Welcome back to the latest installment in our technology series!
Today we’ll expand on the differences between “bolt-on” technology and a technology platform. This is an important distinction to make for not only how you run your business, but for your expenses as well.
It’s important for an agent to harness technology in such a way that it supports your business as opposed to taking your business. In our last video, we covered the difference between a technology-enabled agent and an agent enabling technology. If you missed it, you can check it out here.
Agents across the real estate industry proudly proclaim that their brokerage or company is tech-friendly and, because of this, technology is entirely at their disposal. Much of the technology they’re referring to is “bolt-on.” At 1:00 in the video, you can see the various forms that bolt-on technology takes.
An agent who uses technology in this way might have a CRM for their database, along with different mechanisms for their marketing, lead generation, neighborhood research, and maintaining transactions.
It’s no surprise that the problem with these technologies is that they tend to be disjointed, independent of one another, and non-communicative and going this route would require multiple databases. You also have to factor in the costs: One could cost $25, another might run $79, and yet another could be $200 per transaction. This can add up quickly for various technologies that don’t communicate.
Later this year, Keller Williams will be unveiling their all-new, all-in-one technology platform as an alternative to this. This leading-edge, singular platform will give agents the ability to do everything from lead generation to database management to client maintenance and all things in between. Such a tool will change how we do real estate going forward.
By clicking here, you can explore the website I’ve mentioned in previous videos and find out how you’ll be able to change the way you run your real estate business through this powerful new technology.
As always, if you have any questions or if you’d like to discuss these developments further, reach out to me anytime. I’d love to have a conversation, and I look forward to meeting you!